Bonfire Media
  -  PR   -  Volkswagen



VW #AdventureWorld

Our social media amplification strategy for the VW Adventure World which launched the new VW Tiguan at The Kyalami Festival of Motoring and Monte Casino Piazza delivered half a million digital impressions, with the activity trending on 4 days.

Our approach included the use of ‘car crazy’ digital influencers with a Twitter Take-Over by Sasha Martinengo.

Working with the VW SA social media team and our on-the-ground content team we developed a content plan for the activity that included;

the integration of a “ski-lift” themed Photo Set to match the real snow
activity with an integrated social media printer and the use of ‘Flash Mob Dance Classes’ to bring to life the ‘family’ theme of the new Tiguan. We helped attract families and got them sharing across social media.

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