THE MACALLAN FINE OAK
BESPOKE MEDIA EVENTS
The Macallan Fine Oak Launch
Hosted at the elite Mesh Club and Marble Restaurant, the launch of The Macallan Fine Oak Triple Cask Matured Range was an evening of refined and sophisticated tasting experiences created by South Africa’s award winning mixologists and chefs.
Prestigious media, influencers and whisky affianados joined us as the first to taste the anticipated Fine Oak range.
The exclusive event generated a reach of over 1 million on twitter and produced 95 526 131 million impressions. We harnessed earned media of over R1 087 688,31 in AVE (R 3 263064,93 in PR value) and a return of
investment of 21 to 1.