THE MACALLAN AT WHISKY LIVE

BESPOKE BRAND ECCENTRIC CONSUMER ENGAGEMENTS

The Macallan at Whisky Live

Briefed to take visitors on a journey through The World of The Macallan, at the Whisky Live festival we helped curate and create the bespoke stand that brought the brand to life.

In order to narrate the rich brand history and elements, which make most precious whisky in the world, we created an intimate and educational space through a series of artworks, anecdotes and short films.