NDG Reinventing the classics
ENGAGING MEDIA EVENTS
NESCAFÉ Dolce Gusto Reinventing the classics
To launch NESCAFÉ Dolce Gusto’s new global campaign ‘Creativity Reinvents The Classics’, featuring will.i.am; we gathered the coolest music, entertainent and youth lifestyle media and influencers. Inviting them into a music studio with renowned producers and musicians to reinvent their own classic tracks and coffee classics.
The campaign celebrated the power of creativity to deliver outstanding quality through a parallel between music and coffee creativity. While we were reinventing cocktails with NESCAFÉ Dolce Gusto, guests were singing, rapping, drumming and remixing their own hit tracks.
The objectives for the event were to get media and influencers to truly engage and experience the campaign, get people talking and the campaign trending. We trended No #1 in South Africa, generating over 325 million Twitter impressions and a reach of 6,756,306 million.