YOGI SIP FUEL YOUR FUN
As YogiSip’s digital agency we were tasked with developing a ‘big idea’ for the brand for 2016. We developed a new ‘brand idea’ that would build on the credentials of the brand as a ‘boredom buster’ as well as the brands credentials as a hunger-buster. Our tag-line “Fuel Your Fun” combines both the functional and emotional benefits of the brand.
We invited a student audience to invent their own Fuel Your Fun Games. We then brought these ideas to life with an on-campus activation that got students queuing wherever we went. With Zorb Ball Bowling and Velcro Wall High Jump amongst the great ideas that we ‘crowd sourced’ – even better live than as FB content from our audience!